So, does Google offer SEO services? The answer is No, Google does not offer direct SEO services to businesses or individuals.
However, it’s crucial to make a distinction here. While Google doesn’t offer SEO services in the way that an SEO agency or freelancer might, it does provide an array of tools, guidelines, and best practices for webmasters, developers, and business owners to optimise their sites for better visibility in the search engine results pages (SERPs).
Some of Google’s resources for enhancing SEO include:
Google’s primary goal is to serve users the best possible content that answers their queries. This objective is distinct from SEO professionals’ goals, which aim to enhance a site’s visibility and ranking.
Google’s primary commitment is to deliver relevant, high-quality search results to its users. The credibility of the search results is paramount for user trust.
If Google were to offer SEO services, it would give the appearance (and perhaps the reality) of a conflict of interest.
Businesses that pay for Google’s SEO services might be seen as having an unfair advantage in search rankings. Even if this were not the case in practice, the perception alone could be enough to erode trust in the platform.
Google’s Mission is to organize the world’s information and make it universally accessible and useful for the audience. Offering SEO service could thus mean diverging from this mission. Instead of focusing on improving its algorithms and search features, Google would be devoting resources to help create websites to rank better than others. This could detract from their core objectives and dilute their brand’s purpose.
Thus, it is clear from the above blog post that Google does not offer SEO services. Google does not offer SEO services directly but provides a wealth of resources and tools to help businesses optimise their online presence.